Skip to content
English
Contact Support
  • There are no suggestions because the search field is empty.

Square Foot Per Capita Report

The Square Foot per Capita Report is your window into understanding future storage demand and supply in a market. It shows how much self storage space (in rentable square feet) is available relative to the population now; and projects what that ratio will look like in the future based on local growth.

 

You can access this data a few different ways:

Quick View: Opportunity Tab

Head to the Opportunity tab in your Insight Panel. You'll see:

  • Current and projected Square Foot per Capita

  • Census-based population growth

  • Housing development growth projections

  • Export option for a PDF snapshot you can share with stakeholders

Full Report: Download the Excel

For the full picture, download the raw data version. In the Reports dropdown, select Square Foot per Capita Report to get an Excel file with:

  • Population density and growth by selected radius or drive time parameters

  • Projected population based on Census + housing pipeline

  • Median income and household data

  • Storage facility count, % with climate control

  • Incoming storage developments

  • Net rentable square footage projections

  • Drive-up vs indoor breakdowns

At the bottom of the report, you'll get a full forecast of Square Foot per Capita by:

  • Total population

  • Household

  • Drive-up vs indoor

  • Census-based and housing development projections

Pro Tip

Use the yellow pins on your map to identify incoming storage developments. Clicking one gives you visibility into:

  • Construction status

  • Permitting activity

  • Project timelines
    You can even access the project log and reach out directly to owners or developers during due diligence.

Frequently Asked Questions

What is Square Foot per Capita and why does it matter?
It’s the total amount of rentable self storage square footage in an area, divided by the population. It's a key metric for understanding market saturation and opportunity.

How is population growth calculated?
We use a mix of U.S. Census projections and TractIQ-verified housing development data to estimate future population.

How often is this data updated?
Our team updates both Census projections and development pipeline data on a monthly basis to keep things fresh and accurate.

Can I export this into a presentation or share with others?
Definitely. Use the PDF export option from the Opportunity tab for quick summaries, or download the Excel version if you want to dig deeper.