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Rental Rate Trends

The Rental Rate Trends data in TractIQ gives you a complete view of how storage rental prices have shifted over time in your selected market. With just a few clicks, you can analyze historical rate data by unit type/size, climate control, and location radius; and export full reports for use in presentations, underwriting, or market analysis.

 


Accessing Rental Rate Trends

To view rate trends:

  1. Select a site by typing in an address, dropping a pin, or opening a deal from your dashboard.

  2. Open the Insight Panel and click Rate Trends.

  3. Choose your trade area (1-, 3-, or 5-mile radius; or drive time).

From here, you’ll see interactive charts and tables showing historic rental rate patterns for your market.


What You Can Analyze

Within the Rate Trends view, you can filter and focus on:

  • Climate vs. Non-Climate units

  • Unit Sizes (e.g., 5x5, 10x10, 10x20)

  • Access Types (drive-up, ground floor, elevator)

  • Radius & Drive Time Comparisons (1-, 3-, 5-mile)

  • Market Benchmarks (State average and national average for direct comparison)

Each chart is customizable; so you can toggle specific trade areas or averages on and off to focus on exactly what you need.

                         

For a dedicated page away from the map view, you can click "analyze deal" to give you the charts in full screen format.


Exporting Rental Rate Reports

You have multiple options for exporting data:

  • PDF Export (Quick View): Generates a professional, shareable report that highlights historic rental rate trends.

  • Full Report: Provides detailed data on every facility in your trade area, including:

    • 12-month street rate history for each facility

    • High/low/average rental rates per comp

    • Historical data by unit size since 2018

    • Climate vs. non-climate breakdowns

    • Market averages, minimums, and maximums

You can also download individual charts as images to drop directly into presentations.


Why It Matters

Understanding rental rate trends helps you:

  • Identify markets commanding a premium vs. state/national averages

  • Track how specific unit sizes perform over time

  • Forecast potential revenue shifts

  • Strengthen underwriting with verifiable historic data

Combined with the Rental Comps tool, Rate Trends gives you both the big picture (historical pricing across the market) and the granular detail (unit-by-unit comps) to underwrite smarter deals.


Pro Tip: Always check both climate and non-climate data. In many markets, climate-controlled units command a consistent premium, while non-climate pricing may fluctuate more with supply and demand.